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SMEs and self-employed workers account for more than 95% of the local productive economy. Their digitalisation is not a sector-specific issue: it determines whether neighbourhood businesses compete in the digital market or disappear from it —and local employment with them.
Start year
Launched in 2021 under Spain's National SME Digitalisation Plan. Current phase: V3.0 (2025-2027).
Target groups
SMEs, microenterprises, self-employed workers and entrepreneurs, with a specific focus on modernising traditional retail and sectors that have historically been less technology-intensive.
Scope
Direct impact across 100% of the ecosystem of SMEs and self-employed businesses, a sector representing more than 95% of the local business base.
Funding
Public-private: Ministry for Digital Transformation through Red.es, supported by ERDF and NextGenerationEU. Delivery partners are the Chamber of Commerce, AJE and FREMM.
The challenge
A digital divide within the business community itself
Large corporations had the resources to digitise quickly. Small businesses and self-employed workers lacked three things at once: strategic knowledge, technical capacity and capital to implement e-commerce, cybersecurity, digital presence or electronic invoicing.
That exclusion directly threatened the viability of local commerce against global platforms, and with it the economic competitiveness of the entire municipality. This was not simply a training gap: it was a structural disadvantage.
No. 1 in Spain
The FREMM office, certified by Red.es as the most active in the country.
+72 M€
In Kit Digital vouchers injected into the regional ecosystem.
+21 M€
Mobilised directly in the municipality of Murcia to modernise SMEs and self-employed businesses.
383
Women entrepreneurs advised on their digitalisation strategy in 2025 alone.
Four pillars
A front-line support system
The offices are the business community's first point of contact for technology, offering free hybrid support both in person and online. Their work is structured around four pillars, from assessment through to building a culture of resilience.
Pillar 01
Assessment and roadmap
Specialist advisers carry out in-depth digital-maturity audits to design personalised technology roadmaps. This means digitalisation is scaled to the real needs and capacity of each microenterprise, not to a supplier's catalogue.
Pillar 02
Grant guidance
Many self-employed workers abandon grant applications because of administrative complexity. The offices act as facilitators so Kit Digital and Kit Consulting support actually reaches businesses and is implemented.
Pillar 03
Technology matchmaking
It connects local demand with the municipality's own digital providers and ICT suppliers. That circuit feeds a circular digital economy and helps the region's software industry grow.
Pillar 04
Resilience and reskilling
Webinars and practical workshops demystify applied AI, omnichannel marketing and cybersecurity protocols, building a culture of resilience against major global competitors.
Three locations, specialised coverage
Historic centre
Chamber of Commerce
Traditional retail and services: the part of the economy most exposed to competition from global platforms.
Industrial sector
FREMM Technology Centre
Metalworking, automation and logistics. This is the office Red.es certified as the most active in Spain.
Entrepreneurship
AJE meeting points
Young Entrepreneurs Association: young entrepreneurship and newly established companies.
Results
A major driver of the municipality's economic transformation
National leadership
The model received institutional validation when Red.es officially recognised the FREMM office as the most active in Spain in terms of advisory volume and sector impact.
Mobilising capital
By the end of the latest cycle, the network had facilitated the injection of more than €72 million in Kit Digital vouchers into the regional ecosystem, of which more than €21 million was allocated directly in the municipality of Murcia.
Inclusive growth
In 2025 alone, the network advised 383 women entrepreneurs on their digitalisation strategy.
Phase V3.0 · 2025–2027
From digital presence to applied AI
The current phase has expanded its impact into advanced consulting services. The project now leads adoption of Kit Consulting for deploying artificial intelligence in medium-sized companies, while also facilitating access to hardware grants for infrastructure renewal.
The stated goal: to ensure Murcia's business sector has both the strategic vision and the equipment needed to compete globally.
Stakeholders
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